How To Motivate Employees Using Maslow’s Theory?

We will cover what Maslow’s Hierarchy of Needs is in the workplace, how to motivate employees using Maslow’s theory, and much more in this blog.

Employee motivation is critical for increasing productivity and creating a better working environment. With remote work gaining center stage in recent years, it is more crucial than ever to look after employees’ mental health. While many current structures and hierarchies can be strategized and implemented for this, ancient systems can also be adapted to modern settings. Maslow’s Hierarchy of Needs is one such theory.

A lack of motivation at work can indicate that workers’ needs are not being satisfied. In this post, we’ll look at Maslow’s Hierarchy of Needs. A prominent motivational theory for addressing employees’ needs and achieving self-fulfillment. Using Maslow’s hierarchy of needs, we will examine ways to encourage employees.

What Is The Maslow’s Theory?

The Maslow hierarchy of needs theory is one of the most well-known and prominent ideas on workplace motivation.

In the 1940s, psychologist Abraham Maslow established his famous theory of individual growth and motivation. He proposed that humans had a hierarchy of needs. That is, all people act in a way that meets fundamental wants before moving on to meet others. So-called higher-level needs.

This theory was illustrated by Maslow as a hierarchical triangle. This demonstrates how fundamental requirements must be fulfilled before moving up the ladder to handle more complicated needs. 

For example, one must first satisfy the physiological needs for food, drink, and warmth. Following that, the emphasis would shift to the desire to feel protected, followed by the urge to belong to social groups, and so on up the hierarchy.

Levels Of Maslow’s Theory

When using Maslow’s hierarchy of needs in the workplace, you must first grasp the needs and how they influence motivation. Each need builds on the previous one, making a person feel more fulfilled, which stimulates motivation and innovative thinking.

Physiological needs

In this hierarchy, physiological requirements refer to the most basic human needs. Employees must have access to essential services and opportunities while at work to feel that their most basic needs are being satisfied. You must have access to a bathroom, a source of drinking water breaks to consume meals and snacks, and a pleasant working atmosphere. 

When it comes to the job, one of your physiological demands is a consistent income to sustain yourself and pay for things like housing, food, electricity, and other necessities.


Another critical necessity that might influence your total job happiness is safety. It is reasonable to be concerned about your own and your loved ones’ safety. For example, one of your objectives might be to provide a safe living environment for your family. So you work hard to meet that demand. It’s also crucial to know that your physical safety appreciates and emphasizes at work. 

Another part of occupational safety is feeling emotionally safe and supported. If you are afraid of losing your job due to layoffs or budget cuts, it is more difficult to find the motivation to advance to the next level in the hierarchy and perform at your best.

Love and belonging

The love and belonging level of Maslow’s hierarchy differs differently in the job from other aspects of your life. If you don’t feel like you belong, you may be less engaged at work and less motivated to achieve. 

Companies that conduct social events and provide more opportunities for relationship-building outside of the office have greater rates of employee engagement than firms. That do not prioritize these components of work-life balance. It is easier to get inspiration to work hard and accomplish success when you feel like you belong and fit in at work and with your team.


It’s crucial to feel like you’re developing, improving, and producing outcomes at work, and that people around you notice. You are more likely to succeed if you believe in yourself and your skills and receive positive comments and support. Employee self-esteem eventually affects their overall involvement.

Even when an employee is suffering, providing frequent acknowledgment and gratitude for the job they are performing can have a significant influence on their esteem. 


Maslow’s hierarchy of needs concludes with self-actualization, which corresponds to maximizing an individual’s potential at work. A person eventually wants to believe that they are doing their best in their position. Which motivates them to continue on their career path and achieve. Self-actualized employees feel powerful and trustworthy, which promotes growth and engagement.

How To Motivate Employees Using Maslow’s Theory?

The question now is, how to motivate employees using Maslow’s theory? You can utilize the hierarchy as a road map to create a supportive atmosphere for your employees. While also attempting to use the theory to understand what motivates your employees on an individual level.

  • On a physiological level, this might imply offering a comfortable and enjoyable working environment for your employees. Small things like setting the thermostat a few degrees too low or offering uncomfortable seats can have a significant impact on employee engagement and productivity. You can ensure that your employees are not wasting their time by investing in providing an engaging and comfortable work environment.
  • When it comes to security, you can help by providing detailed job descriptions, being open about your organization’s financial state and predictions, and providing remuneration and perks that make your employees feel comfortable in their jobs.
  • At the social needs level, you can endeavor to foster a pleasant workplace culture and provide chances for workers to socialize outside of the workplace.
  • You can also assist your employees with their esteem requirements by allowing them to showcase their abilities and skills in the workplace. Even modest gestures, such as providing each employee with personalized stationery, can go a long way toward increasing employee self-esteem and inspiring them to strive for greater goals.
  • Finally, at the self-actualization needs level, you’ll want to allow your employees to reach their full potential inside your firm. This might include possibilities for professional advancement, job rotation to gain exposure and experience, or an opportunity to be inventive inside the brand. You can inspire your employees to discover their inspiration to be the best they can be both in and out of the office by providing supportive leadership.

The Bottom Line

You now understand what Maslow’s hierarchy of needs is and how to motivate employees using Maslow’s theory. According to Maslow’s hierarchy of needs, there are several degrees of requirements that employees seek to meet in their lives.

HR professionals may use it to create plans for motivating workers based on their current job satisfaction and personal condition. 

While some employees seek financial security, others have it and may seek self-realization. However, Maslow’s theory has limitations in that certain stimuli may satisfy wants on many levels at the same time.

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